Digital assistants are automated software applications capable of assisting customers and employees with daily tasks. With the help of artificial intelligence and natural language processing, the digital assistant can resolve queries with ease. They are also known as intelligent personal assistants (IPA) or intelligent virtual assistants (IVA). The global digital assistant market can experience a windfall owing to consumer penchant for advanced technologies and openness and continuous developments in voice user interfaces.
The infinite capacity of Digital Assistance helps free up your employees and scale your organization’s efforts. Whether you use chatbots for customer service, sales, HCM or something else, their artificial intelligence ensures that your human resources are only used when they’re needed, and that your organization communicates with the most people possible.The best chatbots interact with more people faster than humans will ever be able to. The trick is knowing when and how to use them. In many cases, you’ll find that chatbots are basically a more informal way for people to navigate your website, HCM application, customer relationship management portal, etc.
Chatbots plays great role in Increasing Customer Loyalty in the competitive world, by helping the organisations to overcome the biggest support and customer experience challenge for customers – Getting real-time, instantaneous support and answers.